Mike Rohlfing ’05 Recognized for Brilliance Awards

If you attend an event at Westminster, you will likely witness Mike Rohlfing ’05 in his natural element — several cameras in hand, gracefully and strategically snagging footage. His commitment to excellence and the creativity he puts into his productions has made him a fan-favorite in our community and has recently earned him international recognition.

As Westminster’s Director of Marketing and Communications, Mike won several 2021 InspirED School Marketers Brilliance Awards earlier this year for video projects he created and produced.

The entries were judged by a global volunteer panel of 68 marketing experts who are professionals in private schools or businesses that specialize in school marketing. The entries were scored on creativity, persuasiveness, design, copy, photography, and overall appeal.

Watch Mike’s videos and read more about the recognitions via the links below.

Gold for Fun Video
The Academy — A Star Wars Story
“The storytelling, editing, and special effects were at a professional level. This video was clearly thought out from concept to post-production.”

Gold (tie) for COVID-19 Communications
Before & After School Updates
“The video did a wonderful job of taking complicated COVID protocols into something manageable and personal. The student acting and the voiceovers and music make the instructions easy to follow and also less scary and harsh.”

Gold for COVID-19 School Spirit/Humor
Another Day of Masks
“A highly ambitious and well-executed project to capture the resilience of the community, showing a great sense of humour and the diverse offerings of the school while doing so.”

Silver for Enrollment/Admissions Video, In-House
Experience Westminster — Open House 2021
“This lively video makes the viewer feel welcomed by the school. Careful thought went into the scripting and shots, which makes this video stand out.”

Bronze for Special Event
Showtime at the Academy
“Incredible intro! Captivating and engaging at the same time. Wonderfully clever lyrics! I also appreciated the inclusiveness of so many students in the intro. Well done!”

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